Disney's next big iPad app? There are toy cars for that. The entertainment company has unveiled a new range of physical toys called Appmates, which will be used to interact with apps on Apple's tablet.
The first Disney brand to get the Appmates treatment is Pixar's Cars. There will be six toy cars sold in packs of one or two for £12.99 and £19.99 respectively, which go on sale in October. They will be sold in Disney's physical stores and on its website, as well as in Apple's real-world and online stores.
The companion iPad app will be free to download. It includes a mode for children who don't own one of the physical toys (or at least don't have one to hand).
guardian.co.uk
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