"Augmentation" - a Web-based tool for generating mobile AR content - was created by Layar Partner Network member Hoppala. With a Layar developer account, users of Augmentation can easily and instantaneously place their content in Layar with zero code and a few clicks on a map. Custom icons, images, audio, video and 3D content can all be added by way of a full screen map interface, and Hoppala will even host all of the data.
The company has been providing content management solutions for Layar since launching a beta test of its Layarserver in August of 2009. This project, however, is new in that it provides a tidy user-friendly GUI for adding myriad AR data instantly to Layar. For a more detailed look at how the Augmentation Web app works, watch the video embedded below.
As more tools like Augmentation lower the bar of entry for augmented reality, a flood of AR data will begin to fill platforms like Layar, junaio and Wikitude. This progression is not unlike that of the Web with the widespread popularity of blogs. With the Web, however, powerful search engines make finding relevant content much easier and Websites are (for the most part) browser agnostic.
Source: Read/Write Web